"We cannot solve our problems with the same thinking we used when we created them."
- Albert Einstein

• think outside the box.

  "It is a miricale that curiosity survives formal education." - Albert Einstein

  Imagination is the key to problem solving. Without imagination you are limited and dependent upon the work of others. At GEMI, open communication between disciplines and consideration of seemingly illogical ideas, enables us to envision and derive simple solutions that work for you. Sometimes the craziest idea is the best solution.

• question everything.

  "Any man who reads too much and uses his own brain too little falls into lazy habits of thinking." - Albert Einstein

  We question everything because blind acceptence is ignorant. Questioning everthing, even our own methods, allows us to better understand subject matter which in turn yields a better product for you. Whether strategy, design, marketing, or custom project outside our core disciplines we always question why we are doing what we do.

• imagine innovative ideas.

  "Any intelligent fool can make things bigger and more complex... It takes a touch of genius - and a lot of courage to move in the oppostie direction."
  - Albert Einstein

  If everyone else is doing it should I? Trends, opinions, and formulas all have to be questioned. At GEMI, we create new designs, products, and applications from our daily experiences and interactions. Imagination leads us to innovation. Simple, clean, elegant solutions that work for you.